Ethical Performance Marketing
Compliant digital marketing and lead-generation funnels that attract qualified inquiries — built on transparency, data integrity, and trust.
Overview
In behavioral health, performance marketing should never come at the cost of compliance.
Our Ethical Performance Marketing service helps addiction and mental health treatment providers grow through transparent, high-intent advertising that respects both regulatory standards and patient dignity.
We build marketing systems that combine creative strategy, compliant tracking, and measurable outcomes — without gray-hat tactics, data exploitation, or deceptive messaging.
Growth means nothing if it risks your license or your reputation. We make sure it never does.
How it works
How Our Process Works
Every campaign is designed to generate measurable results — ethically, transparently, and within all industry regulations.
1
Strategy & Funnel Audit
We evaluate your current lead generation funnel, ad copy, and landing pages for compliance and conversion quality.
2
Campaign Setup
Our marketing team creates compliant ads and tracking systems on Meta, Google, or other platforms, ensuring HIPAA/TCPA-safe opt-in flows.
3
Lead Capture & Qualification
Every inquiry is captured through consent-based forms and immediately passed into your CRM or our intake team for triage.
4
Reporting & Optimization
We provide detailed analytics, conversion tracking, and performance dashboards — so you always know where every lead came from.
What We Deliver
We give you more than clicks — we deliver clarity, accountability, and real patient-ready opportunities.
- Compliant Meta and Google Ads campaigns
- Custom high-intent landing pages with transparent disclosures
- Conversion tracking and reporting dashboards
- CRM integrations (GHL, HubSpot, Salesforce, etc.)
- Ethical ad copy and compliant creative reviews
- Continuous optimization based on actual admissions outcomes
Every marketing dollar is traceable — every result verifiable.
Compliance
Compliance You Can Trust
MIMC’s marketing framework is designed around compliance first, performance second — because true growth lasts only when it’s ethical.
- HIPAA & 42 CFR Part 2 Aligned: All campaign data anonymized; no PHI collected.
- TCPA-Compliant Lead Capture: Explicit opt-ins for all forms and SMS sequences.
- Platform Policy Safe: Ads reviewed to comply with Meta & Google Health restrictions.
- Audit-Ready: Ad performance and consent logs available anytime.
- Zero Lead Brokering: We never resell or recycle leads.
Your brand is only as strong as your ethics — and we protect both.
Ready to Grow Your Admissions Ethically?
Let’s talk about how MIMC can extend your admissions team and drive compliant census growth.
No commitments. Just an honest conversation about your goals and compliance needs.
Outcomes
Outcomes You Can Measure
Our marketing isn’t about volume — it’s about verified outcomes. With MIMC’s ethical performance approach, you’ll attract better-fit inquiries, higher conversion rates, and more compliant admits.
- Higher lead quality: Consent-based, ready-to-convert inquiries.
- Improved ROI: Transparent tracking down to admitted patient level.
- Brand safety: Campaigns built to meet all compliance standards.
- Reduced ad rejections: All content vetted for healthcare compliance.
- Full visibility: Real-time performance dashboards and monthly reporting.
Marketing that prioritizes integrity performs better — for you and for the people you serve.
Connections
Integrations & Handoffs
Our marketing tools integrate directly with your systems — connecting ad performance with real admissions results.
Compatible with GHL, HubSpot, Salesforce, and other CRMs.
Supports Meta Pixel, Google Tag Manager, and custom API events.
Dashboards that link marketing ROI to census growth.
All data flows encrypted, consent-backed, and fully transparent.
Use Cases
Our ethical marketing model supports facilities of all sizes, helping you reach more people responsibly while maintaining compliance at every level.
- Detox & Residential: Target qualified inquiries ready for immediate admission.
- PHP / IOP Programs: Build nurturing funnels for partial or outpatient levels of care.
- MAT Clinics: Run compliant ads focused on education and continuity of care.
- Multi-Facility Networks: Track performance across multiple programs from one dashboard.
Responsible marketing builds long-term trust — not just short-term results.
FAQs
Frequently Asked Questions
Both. We manage compliant Meta and Google Ads along with organic SEO and retargeting systems.
Every ad is reviewed under HIPAA, TCPA, and platform-specific guidelines before launch.
Yes — we can automatically push leads, consent data, and campaign metrics into your existing CRM or reporting tools.
Never. We only generate first-party, consent-based leads directly for your facility.
Absolutely. Our dashboards correlate ad performance with verified admits and payer mix improvements.
Getting Started
What We Need From You
To launch your ethical marketing campaigns, we’ll need:
Access to your ad accounts (Meta / Google)
Current lead funnel or CRM connection
Brand assets and ad guidelines
Signed Service Agreement and BAA (if applicable)
Setup typically takes 5–7 business days before campaign testing and go-live.
Ready to grow through ethical, compliant marketing?
Let’s build high-performing campaigns that protect your brand and fill your census responsibly.
No commitments. Just an honest conversation about your goals and compliance needs.